Building Your Foundation for Successful Lead Nurturing
This webinar is brought to you by Nimble Thinkers, a Scranton Gillette Company
Date Recorded: Thursday September 29, 2022
Duration: 30 minutes
What good is lead gen if you’re not able to guide them through the funnel into conversion? That’s a question we’ll address in the first webinar in our new Nimble Insights series, Building Your Foundation for Successful Lead Nurturing. Join us as we cover the steps marketers should take to ensure their efforts set them up for lead nurturing success!
Learning Objectives
Guidance on how to evaluate your current marketing programs for lead nurturing and how to determine which assets need refining or developing
Tips on the tools that will set your lead nurturing program up for success
Advice for getting started on the leads you’ve been generating thus far
Webinar Speakers
Raissa Rocha
Director of Account Management
Nimble Thinkers
Raissa Rocha is Director of Account Management for Nimble Thinkers and has led content marketing, strategy, project management and more in various roles at SGC / SGC Horizon since 2014.
A former editor, Raissa was part of the Neal Award-winning team at Building Design+Construction prior to moving over into marketing and also once served as managing editor for Chicago Architect, the official publication of AIA Chicago.
David Cockburn
Head of Client Growth Strategies
Nimble Thinkers
Over the past 20 years, David Cockburn has led digital transformations across multiple B2B sectors and is experienced in driving revenue for Fortune 500 manufacturers like Texas Instruments and multifamily solutions provider RealPage.
As the unofficial in-house tech nerd and the Head of Client Growth Strategy at Nimble Thinkers, David uses his experience to help our clients develop and execute industry-leading marketing strategies.
About Nimble Thinkers
Nimble Thinkers is the integrated marketing agency team at Scranton Gillette Communications/SGC Horizon. We deliver true omnichannel strategies designed to effectively build brand and product awareness, educate your target audiences, promote your products to industry professionals, and support your sales and marketing efforts at every stage of the buyer's journey. Through the Nimble Insights series of educational webinars and our email newsletter, we aim to connect with our fellow marketers and offer insights into best practices, common obstacles, digital trends and so much more.
Building Your Foundation for Successful Lead Nurturing
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